One of the most difficult things about setting up a drone business is knowing who your customers are going to be. Very often you will find out that they are about as far from the ones you initially visualised as is possible! At the present time, the UAV market is very young and is generally separated into 2 camps.
Camp No.1 Is full of photographers and videographers. They love cameras, they love to use the UAV as a creative tool, producing all kinds of beautiful images by carefully manipulating the complex cameras that can be mounted on even the most basic of UAVs.
Camp No.2 is full of drone pilots who see the drone as a game-changer in a million different industries. As them to carry out an aerial survey or a roof inspection and they cannot load up the van quick enough.
Whilst these two camps are the stereotypical illustration of the marketplace now, in my experience, they are not far from the truth! So how do you find the right camp? Firstly be honest with yourself about what you want to achieve.
1. Which sector of the industry would you enjoy the most?
2. Do you already have the skills and connections to make that sector work?
3. How are you going to reach them?
4. What is your sales strategy?
5. Do you have the necessary training to provide those services?
6. How can you set yourself apart from your competitors?
One of the most important things to remember is that what you are selling has nothing to do with drones. Yes, drones are cool, but what you are selling is the imaging that is produced by the camera. Whether this imaging is radiometric, photogrammetry, or 4k cinematic footage it's all about the image.
Once you have this fixed in your head, and have answered the questions above, it becomes much easier to see a way forward and identify what you need to do to make it all happen. And like some, if you need some help to acquire the necessary skills to make it all work we’re here to help!
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